For me: Origin makes the best fitting t-shirts on the market. Period. Athletic cut so they're not baggy around the mid section, but stretchy enough for when you want to eat half a cow and hammer a case of Gigantic Dad Pants. Properly snug (yet stretchy) through the chest, shoulders and arms to show off the gym work (suns out, guns out baby!). Extremely soft, breathable and flexible material is super comfortable and makes the ladies want to cuddle (they just want to feel it) . And I REALLY appreciate the extra length so I'm not showing off the happy trail whenever I raise my arms to slam home a dunk. I'm a huge fan of this graphic.