As a company, we're committed to perpetually evolving, expanding our understanding of fabrics,
the needs of our customers, and innovating to bring value. And it’s a discipline that started for us
at the very beginning - back in 2011 when we turned our attention to the humble gi.
Formal training gis have been worn by novices and masters of the martial arts since the 1800s.
But while the disciplines of Judo, Karate, Taekwondo, and Jiu-Jitsu have adapted and
progressed, the gi remained largely unchanged. If you wore a gi, you worked with what the
market provided: pants and kimono that covered the body loosely but did little else. There was
no fit. No tailoring. No real comfort. No ingenuity. No soul. And the factories in India and
Pakistan were content to churn out more of the same, equipping martial artists across the globe
with only base necessities.
But from our home in the Maine woods, we saw a better way. We were passionate about the
transformative path of Jiu-Jitsu - a close-knit group of practitioners who applied design,
technology, and artistry to produce the first true evolution of the gi in over two centuries. New
fabrics. New weaves. New cuts. New technologies.
Expect more to come.