BUNDLE AND SAVE

UNIFORM OF THE FIGHTER

Denim and boots are the uniform of the fighter. Those getting after it in their fight, what are they wearing? Denim and boots. BUILD YOUR UNIFORM AND SAVE. Pair any combination of denim or boots and save 20% off the bundle. 2 pairs of jeans, 2 pairs of boots, or a single pair of each. You decide.
I Fight to Build

I FIGHT TO BUILD


I pit my mind and body against the elements, against gravity itself. I wrestle the wilderness. To carve the earth. To tame it, to shape it. To cut through mountains and hoist up towns and cities. I force metal, wood, and stone to my will. I forge civilizations to stand against time.

I FIGHT TO PROVIDE

I FIGHT TO PROVIDE


I chase the daylight. Up in the dark. In the cold. In the rain. In the blistering heat. I endure the extremes of every season. To break and turn the soil. To force life into it. To raise and protect the livestock. Against predators. Against disease. Against the chaos of climate. Against corporate greed and foreign poachers. All to bring in the crops and herds that keep us alive.

I FIGHT TO PROTECT

I FIGHT TO PROTECT


I beat down fear. I push through fatigue. Through long hours and long months away from the ones I love. I risk it all. I carry it all. I remember it all. The things I’ve seen. And I keep going. The next tour. The next shift. The next cry for help. For as long as you need me there. 

WE FIGHT FOR THE AMERICAN DREAM

WE FIGHT FOR THE AMERICAN DREAM


We say no. To the norm. To living their life instead of ours. We take the risks. Put in the hours. Learn hard lessons. To claim our place. To create something that’s our own. To take care of our home, our family, our land as we see fit. We will survive. We will prosper. We will conquer. All by our own hands.