Hi Craig,

Thank you for taking the time to share your honest feedback about the Burnt End Founder's Blend Premium Seasoning, and we sincerely apologize that the flavor profile fell so far short of what you expected from a premium seasoning blend.

Your specific feedback about needing to use a lot of seasoning but still finding it weak is incredibly valuable information that we'll share directly with our development and quality control teams. When you've tried it on multiple occasions with steaks and burgers and consistently found it lacking, that tells us we have a fundamental issue with our flavor formulation that needs immediate attention.

A premium seasoning should deliver bold, impactful flavor that enhances your grilling without requiring excessive amounts, and your experience shows where we've failed to deliver on that promise of bringing that authentic burnt end flavor to your backyard.

• Origin

Stephen, that's exactly what we love to hear! Low and slow smoked burgers with the Burnt End Founder's Blend - now that sounds like a perfect combination. It's great to know the flavor really came through and made an impression. Thanks for trusting Origin with your BBQ seasoning needs, and we'll be ready when you're ready for that next order!

• Origin