BRAND MAVERICK

We’re excited to announce that John Dudley is joining the Origin team in a new role, Brand Maverick. In this role, John will help us spread our "Built By Freedom" message, engage with our community, and collaborate on product development to ensure we continue to outfit America with best-in-class goods built by American hands and Built By Freedom.

LONG TIME FRIEND

A Kid from MISSISSIPPI

Who would become a professional archer, elite coach, and prominent advisor in the archery community.

Raised by the greatest generation

Dudley's passion for the outdoors and archery hunting was sparked by his grandfather, who was one of five brothers that all served in different military branches from WW2 through the Korean War.

AVID CHEF

Dudley hunts for sustenance, not for sport. The meals that he shares with family and friends are the reward.

LONG TIME PATRON

Dudley has been a friend and supporter of Origin™ since the early days, having bought one of the original Essential Hoodies and beanies back in 2019.

entrepreneur

From archery and bowhunting education and tips, to self-improvement, fitness, food prep, and light-hearted humor, John has built the 'NOCK ON' brand to become a power house in the archery community.

Welcome Nock On Nation!

BIO

John Dudley is a lifelong hunting enthusiast, a decorated professional archer, and the founder of the Nock On brand (https://nockonarchery.com/).,focussing on free archery education and shedding positive light on the hunting community. Since age 18 John has Competed Professionally and worked with many of the archery industry’s most iconic companies. His level of knowledge and industry experience comes from nearly 30 years working alongside archery's most elite manufacturers and organizations. Today, John advocates for both bowhunting and archery at events and training seminars for the everyday archer up to Nation Team athletes. He also writes globally, speaks, hosts digital TV a show as well as a podcast (https://nockonarchery.com/nock-on-podcast/)

Dudley is a decorated medalist in several archery disciplines on multiple continents in Pro Level Archery. He was APA Rookie of the Year, IBO National Champion (2X), NABH National Champion, European Grand P
rix Gold Medalist, World Field Championship Medalist (2X), US Open Medalist, British National Indoor Champion. Australian National Field Champion and has  45 top 3 Mens Pro finishes.

Listen to John and Pete on the Nock On Podcast