1. Turn Them Inside Out
This protects the indigo. It also preserves the fades you’ve earned through wear.
2. Use Cold Water
Cold water prevents shrinkage and fading. Hot water destroys shape and color.
3. Use Mild Detergent Only
Stick with gentle detergent. No bleach. No fabric softener. These break down fibers and dull the denim’s texture.
4. Wash With Like Colors
It’s fine to wash jeans with other clothes, but only darks. Denim can bleed dye, especially early on.
5. Hang Dry (Never Machine Dry)
Air dry flat or by the waistband. Never use the dryer. Heat breaks down fibers and kills the stretch.
Pro tip: Reshape while damp to maintain fit.